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Top 10 Biggest Mistakes Professionals Make on their LinkedIn ProfilePersonal Branding August 25, 2015
If you plan to create an executive career brand, there are some mistakes on the professional social media networking site, LinkedIn that you should avoid. The site normally keeps tweaking about white papers, reports, new features, applications and functionality add-ons, however what is seldom spoke about or made a mention is the executive professional network doesn’t educate career aspirants on what they are suppose to do or not.
Did you ever wonder why recruiters and companies are not contacting you, despite your profile being publically visible?
Here are common mistakes that experienced professionals and fresh graduates make alike, that prevents optimal utilisation of the professional network to forge long term business relations or even bag the much lucrative job offer on hand. Through experiences, I have been able to shortlist the top 10 biggest mistakes on LinkedIn. Here we go:
- Public profile on LinkedIn is not personalised. Personalise your public profile LinkedIn URL to not leave letters and numbers at the end, as a default mess. Always make it a point to change your URL name to your name as close to it can be.
- Do not reinforce your executive brand and RoI value to your prospective employers. While brand names help on your resume but they cannot make up for a well written career biography that speaks about your journey to get where you are today and where you aspire to see yourself in the future.
- People make the biggest mistake of not adding photos to their LinkedIn profile. Remember that you are not just on the site to build professional networks without connecting with people emotionally. Content on your profile when accompanied with a photo gives more legitimacy to the information stated and you look genuine to employers and visitors alike on your profile.
- Not including links to websites or pages. Candidates generally make a mistake of not including links to websites or web pages for cross-reference of the employers. Make it a point to include at least 3 web links to your profile, be it a blog, a website or white paper and articles you’ve written. This will help people get more brand information about you while you market your profile more easily to recruiters.
- Not using relevant keywords on your profile headline to make you easily searchable on LinkedIn. Use keyword phrases such that recruiters and hiring decision makers find your profile among the top candidates whose skill sets can be sourced easily.
- Having no or only 1 or 2 recommendations. There is no denial to the fact that recommendations from industry leaders boost up the marketability of your profile and beef up your brand value.
- Not having a 100% percent complete profile and proofreading for spelling errors or grammatical mistakes. Furthermore, not having a separate section to highlight your interests, experiences and certifications, patents or languages you know, can make your profile dull and boring for a recruiter. Companies want to know you so do highlight your specific accomplishments to get your profile noticed among the crowd of jobseekers and applicants.
- Neglecting LinkedIn Groups and inviting people you do not know to join your LinkedIn networks. Join appropriate groups and look for what people are saying, start building conversations through discussions and then approach to add them to your LinkedIn network. Also personalise your LinkedIn invitation instead of sticking by the default, “I’d like to add you to my professional network on LinkedIn” message. Tell people why you want to connect with them and how you can help each other.
- Not updating your LinkedIn profile regularly when you are already on job or searching undercover. LinkedIn is the most accepted social way to network professionally, so do not be afraid to reach out and extend help to others in your community. Position yourself as a subject matter expert with relevant years of experience under your belt, who can be easily approachable for knowledgeable insights.
- Not writing in recommendations to others. Recommendations help and if you write admiring someone’s skillsets, maybe they write back to you. Your recommendation on other people’s profile, do offer a link to your profile, thus offering you more exposure to the professional community at large. Connect with your co-workers and past colleagues even after you quit jobs, to understand career movements, and keep a tab or exchange ideas on how to progress in your career.
Hope these tips enlisted above helps you dive into answers that help market your LinkedIn profile extremely well across professional networks and reach out to prospective employers. Increase your market value, enhance your brand value and get going to chase your dreams of success. Good luck!
Image credit: wikimedia.org
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