With so much career advice on the Internet, it can be difficult to know the best way to get hired or plan a career transition….
5 Ways to Be Unique and Differentiate Yourself in Your Job SearchJob Search Personal Branding November 26, 2015
You are not alone. There are literally millions of job seekers out there, applying for the same job position online directly or through social media channels.
It would be virtually impossible to be totally unique. However, it is possible to clearly differentiate yourself as you do a search for a new position. Here’s a brief list of the top 5 ways you can be unique and differentiate yourself in your job search.
- Start From the Core
“If possible, review, clarify and tap into your personal passion, mission and values. The two most important days of your life are the day you were born and the day you figure out why you were born, not the day you pay back your student loan or mortgage. Spend time connecting with your purpose in life,” recommends John Decker, Executive Vice President with MDL Partners for more than 15 years.
- Decide What You Are Excellent At
Use your past experiences and successes to create a picture of your core skills. Aggregate the top skills into a simple, clear picture. If you have an interesting combination of skills and experience (years in the military and civilian data centre operation for example) create your own personal Venn diagram showing this unusual combination and use it to focus your search on the intersecting, overlapping sections of the circles. Create your own brand that people will remember you for.
- Build an Exceptional Network
Become a networking hub and act as a source of information and contacts for others. You will quickly discover that those you help will reciprocate. The goal of networking should be to build genuine relationships. Smart networking is not about adding contacts passively to your LinkedIn and Facebook accounts; it is about connecting with people through emails and reaching out to develop relationships.
- Establish a Disciplined Level of Excellence
Fortunately every resume and many cover letters have typos or grammatical mistakes. The job hunting world is filled with poor quality work including these errors, forgotten follow-ups, late appointments, phone calls or emails. Establish a disciplined level of excellence for your search efforts and you will clearly be differentiated from other job seekers.
- Develop a Differentiated Search Strategy
“If a job posting says to send a resume and salary history to Human Resources, no phone calls please, I suggest that you do the opposite on all these instructions,” mentions Decker. Don’t send a resume (use a two-column letter), don’t send a salary history, avoid HR, and call people you know for an introduction.
Above all, showcase a willingness to go beyond the call of duty, work hard and distinguish your personal brand in the eyes of the employer to elevate your career to level next. While your location, designation and remuneration might change through years, a clearly-defined vision for long-term career goals will help you cope through all circumstances of life and navigate successfully through periods of transition.
Image credit: pressherald.com
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